ShadowMoon Beauty
SERVICES
Logo Design
Packaging Design
ShadowMoon is a product-based business tailored to the beauty industry. Their mission is to bring customers sustainable, eco-friendly, and exciting beauty products to enhance their makeup routine. Their target audience seeks an easier and more efficient way to apply makeup products.
They needed two logos: one for their overall brand and one for a specific product. They envisioned their brand as playful and exciting, yet feminine and beauty-focused. Additionally, they wanted a series of package designs for their various products. They wanted a brand that is versatile, allowing the colour palette and graphics to be easily adjusted for different seasons, products and campaigns.