Cole Construction specializes in custom home builds, framing, and ICF in Perth, Ontario. Some of their secondary offerings include decks, siding, renovations, and additions. Their mission is to create beautiful spaces where customers can make lasting memories with their loved ones. Their target audience appreciates quality workmanship, is family-focused, and has a good taste in design.

Initially, they designed their own logo and website, but they were ready to elevate their business by investing in professional branding and web design. Understanding that a home is one of the biggest investments a person can make, they wanted their branding to reflect the high quality expected from a custom home builder. Their goal was to create a brand that showcased excellence while maintaining a friendly, local feel. The envisioned brand look was to be bold, minimal, professional, and masculine.