Armonía Church

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Branding

Armonía Church is a multicultural, multigenerational, and multilingual disciple-making ministry in Middle Tennessee. Their mission is to help people know, love, and serve God together in harmony. Their target audience includes individuals who want to follow Jesus Christ and those curious about spirituality and seeking authenticity.

The name Armonía, which means harmony in Spanish, is inspired by Psalms 133:1: “How wonderful and pleasant it is when brothers and sisters live together in harmony!” They wanted their visual identity to represent harmony and reflect their location, Music City. Their goal was to create a brand that evokes feelings of trust, warmth, peace, and joy.

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