Boots ‘N Boats is a singer/songwriter music festival set against the stunning backdrop of Lake Country, BC, Canada. Their mission is to give artists the opportunity to sing their own songs in a Nashville-style writers round while enjoying the beautiful scenery of the Okanagan. Their target audience appreciates good music, spending time with friends, and enjoying the beautiful summer weather.

They wanted their branding to be inviting, fun, and playful while also capturing the essence of the festival's location. Their goal was to create a brand that gets people excited for summer and live music.