INA Wellness has created an all-in-one educational platform to help busy women reach their health and wellness goals. Their mission is to provide global access to wellness education that is affordable and convenient. Their target audience desires an easy and efficient way to maintain their well-being amidst a hectic lifestyle. These women are growth-focused, open-minded, and curious learners.

They approached us because their current branding felt dated and appealed to an older audience. Their goal with the rebrand was to create a more modern, strong, and feminine look, while also incorporating a softer, more calming feel. Since their tagline is “Illuminating A Well World,” they also wanted the brand to showcase warm tones and an emphasis on light.