Whyte specializes in professional teeth whitening services across the Greater Toronto Area (GTA), complemented by a range of convenient at-home whitening solutions. Their mission is to empower customers to feel their absolute best with a brighter, more radiant smile. Through innovative digital offerings, they are not just transforming whitening experiences; they’re also guiding fellow professionals toward excellence.

They wanted to create a visual identity that not only symbolized teeth whitening but also could adapt seamlessly as their offerings expanded. The brand design allows for easy expansion with various sub-brands for packaging. With a focus on conveying freshness, simplicity, and trustworthiness, their brand reflects their commitment to enhancing smiles and uplifting spirits.