Rooted Emergence offers curated ceremonies and retreats focusing on wellness, growth, inner peace, and community. Their mission is to support and hold space for people to experience their own healing and transformation in a safe and loving environment. Their target audience has a desire for healing, is open-minded, and ready for change.

The business is named after a rooted emergent, a plant that is rooted in the earth and grows up through the water towards the light of the sun. With that in mind, they wanted the theme of their brand to represent light and dark, showcasing transformation, change, and rebirth. Their goal is to provide a cozy, intimate, down-to-earth, and slightly upscale experience. The envisioned brand look was to be earthy, natural, warm, and calm.