Lakehead-Georgian is a unique partnership between a college and a university, offering students the opportunity to earn both a university degree and a college diploma in just four years. This innovative approach is captured in their tagline, “The Best of Both Worlds.” They empower students to become innovators by combining academic scholarship, applied skills, and critical reasoning to make meaningful contributions to their workplaces and communities.

Their goal was to merge the two distinct brands into a cohesive visual identity across all marketing materials. They approached us to enhance their brand and create various collateral for different seasons, events, and campaigns, with the Viewbook being their most frequently updated project.

Fun Fact: I studied Graphic Design for three years at Georgian College and worked there for a year before starting my own business.